Trump’s social media app is unapproved on Google Play Store, Marketing & Advertising News, AND BrandEquity

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Former US President Donald Trump’s social media platform, Truth Social, has not yet been approved for distribution on Alphabet Inc’s Google Play Store due to insufficient content moderation, according to a carrier. word of Google on Tuesday.

The delay marks a setback for the app, which launched on Apple’s App Store on February 21. Android phones make up about 40% of the US smartphone market. Without the Google and Apple stores, there is no easy way for most smartphone users to download Truth Social.

“On August 19, we notified Truth Social of several standard policy violations in their current application submission and reiterated that having effective systems to moderate user-generated content is a condition of our Terms. of use for any app to go live on Google Play,” Google said in a statement.

Google said it raised concerns with Truth Social about violations of its Play Store policies prohibiting content such as physical threats and incitement to violence. Truth Social’s parent company, Trump Media & Technology Group (TMTG), did not respond to Reuters’ request for comment, but in a press release said it “has continuously worked in good faith with Google to ensure that the Truth Social Android app complied with Google’s policies without compromising our promise to be a haven for free speech.”

He added, “Additionally, some of our competitors’ apps are allowed on the Google Play Store despite blatantly violating Google’s ban on sexual content and other policies, while Truth Social has zero tolerance for sexually explicit content.”

News of the Android delay was first reported by Axios.

Truth Social restored Trump’s social media presence more than a year after he was banned from Twitter Inc, Facebook and Alphabet Inc’s YouTube following the January 6, 2021 US Capitol riots, after being accused of posting messages inciting violence.

TMTG has pledged to provide an “engaging and censorship-free experience” on Truth Social, appealing to a base who feel their views on hot topics such as the 2020 presidential election result have been scrubbed from consumer technology platforms.

Truth Social bills itself as Trump’s answer to platforms like Twitter, which the former president used as a political megaphone until he was kicked out after a mob he had encouraged attacked the US Capitol. in January 2021.

The loan application problem has “climaxed” and may subside given the attention and attention the problem is getting.