PPDS Revolutionizes In-Store Marketing For Mid-West Retailer Kwik Trip With 1,000 Philips Digital Signage Installations Across 700 Locations

ATLANTA – PPDS, a market leader in innovative display solutions for businesses, is delighted to announce more
over 1,000 of its advanced line of Philips Android digital signage displays have been installed inside
the 700 Kwik Trip convenience stores in the Midwest, revolutionizing its marketing and communications and
generate new sources of income.

Serving more than 8 million customers each week, the retailer – notorious along Wisconsin’s highways,
Minnesota and Iowa – began executing its digital signage deployment strategy in 2018 as part of a store
modernization program, with the final installation recently completed in the town of La Crosse (photo).

Working closely with PPDS throughout upgrades, the La Crosse store includes a range of 11 attention-
striking, feature-rich and highly reliable (failure rate less than 1 pc), 43 “, 49” and 55 “Philips D-Line displays.
maximum visual impact these screens are strategically placed in the aisles to permanently connect with

Modern look / New opportunities
Provide instant new appearance to customers compared to signage and manual management before
the frequently discarded printed posters used to market its products are now replaced by vibrant, colorful,
ever-changing and engaging digital live displays. Kwik Trip is now able to engage with its customers in a modern setting
way and keep it up to date by being able to make updates quick and easy. By presenting their menu of hot dishes
articles at targeted times of the day, these postings are able to keep things relevant to the needs of the customers.

Using Digital Touch Systems content management software, all displays across the entire Kwik Trip domain can
now easily controlled and managed entirely remotely from company headquarters, allowing equipment to
be created and broadcast on all screens, or selected, with centralized action.

Kwik Trip has seen a significant increase in hot food sales, thanks to the use of vivid food photography. This
visualization helps customers see what the food looks like under the wrappers. The use of digital signage has
provided Kwik Trip with the flexibility to quickly test new products and communicate across stores as a means of
identify new sources of income.

Peace of mind / financial benefits
Thanks to Philips D-Line ‘FailOver’ security, ensuring that no screen ever goes blank and content is
play continuously, customers will always be alert and able to take advantage of the latest offers and
in-store promotions.

The screens have also enabled Kwik Trip to achieve substantial savings, estimated at around $ 1.9 million, thanks to
to its integrated Android-based System on Chip (SoC) processing system, eliminating the need for an expensive external system
media players.

The key factors in Kwik Trip’s decision to select the Philips D-Line product were the inclusion of the SoC, which allows
faster and more versatile management, as well as automatic updates to ensure applications stay up to date. Also our
Industry-leading 3-year early exchange warranty – entitling customers to a replacement device within the
unlikely event of a fault that cannot be remotely repaired.

Mark Meisner, Marketing and Advertising Director, Kwik Trip, said: “The decision to go with the PPDS
boils down to their System-on-Chip functionality, which has resulted in significant savings over others. Also, a large
(three years) warranty which helped us feel comfortable with the investment.

Joe King, Vice President, PPDS, North America, added, “Here at PPDS, our goal has always been to
providing our customers with the tools they need to be the best they can be – whether in retail,
hospitality, education, business or healthcare, among others.

“By working with Kwik Trip and their integration partners, we were able to meet their high demands with a
solution designed specifically to meet their requirements while offering them
class-leading solution, positioned them for maximum return on investment and significant cost savings.

King concluded, “We understand that competition in the digital signage market is high, and for us to continue to
attracting nationally recognized retailers like Kwik Trip speaks volumes, not only about the quality of our products, but
our after-sales service quality.