Netto Marken-Discount launches a campaign on conscious nutrition

Netto Marken-Shed threw the “Nachhaltiger ins neue Jahr” (more sustainable in the new year) campaign to help customers choose a more conscious and sustainable diet.

In January, retail will focus on vegan lifestyles and offer a wide selection of vegan foods, such as meat substitutes.

The campaign is accompanied both online and offline by full 360-degree communication with leaflets, advertisements, POS material and a new TV advertisement.

In 2021, around 580,000 participants decided not to use animal products for 31 days at the start of the year. According to a Statista Survey 2020, more than a million people across Germany are already vegans.

Vegan and vegetarian products at Netto

Conscious and sustainable eating is becoming increasingly important to many people. The number of people in Germany who eat vegetarian or vegan doubled in 2021 compared to the previous year, and almost 10% are now on a meatless diet.

Netto Marken-Discount will highlight a wide selection of vegan and vegetarian foods and organic products in its stores from January 3 to January 29, 2022, and again from February 21 to March 5, 2022.

In addition to branded products, the retailer also offers an extensive line of private label vegan and vegetarian products.

During the campaign period, the focus will be on own-brand products from BioBio and Vehappy.

Customers will find up to 350 vegetarian and vegan alternatives on shelves year round – many of which are also organic, the retailer noted.

These include vegetarian specialties such as roast strips, vegan dumplings, tofu bolognese and tofu in various variations as a vegan offering and vegetarian items such as patties in the vegetable, natural and curry varieties. green.

© 2022 European supermarket magazine. Article by Conor Farrelly. For more information on retail, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.