SOCI Inc., the marketing platform for multi-location brands, and Marco’s Pizza today announced that the national pizza brand will utilize its system-wide local store marketing platform.
As the nation’s fastest growing pizza brand with over 1,100 locations, Marco’s continues to accelerate franchise expansion with over 200 stores in various stages of development. As franchise development explodes and Marco’s aims to become the #4 pizza brand, it turned to SOCi to increase brand awareness within its communities across the country.
SOCI helps streamline and expand Marco’s localized marketing strategy, including local listings, social media, and reputation management. Additionally, Marco’s uses SOCi to gain insights through SOCi Listening to better understand consumer sentiment around the very large and growing pizza industry to improve customer experience.
“As we continue to expand our franchise presence, we knew we needed a platform with the tools and functionality to manage and positively impact our digital presence,” said Chris Tussing, CMO of Marco’s Pizza. “With the support of the SOCi team, we have been able to provide stores with the platform and support needed to manage, create, market and promote relevant local information and content to better reach customers in their individual shopping areas.”
SOCI’s platform also allowed Marco’s to run local paid social campaigns. “The platform provides individual franchisees with the functionality to launch locally targeted paid social campaigns, which was a specific capability franchisees were asking for and an important part of why Marco chose SOCi,” says Tussing.
“SOCI’s top priority is to provide our clients with the strategic tools and insights they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of sites is no easy task,” says Afif Khoury, Founder and CEO of SOCi. “That’s why we equip our clients with the resources and support they need to feel empowered to implement a localized marketing strategy at scale.”
The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.