Marco’s pizza has partnered with SOCi Inc., a multi-location brand marketing platform, to utilize SOCi’s local store marketing platform system-wide. The partnership will help increase brand awareness within its communities across the country, according to a press release.
SOCI will help streamline and expand Marco’s localized marketing strategy, including local listings, social media and reputation management. Additionally, Marco’s uses SOCi to gain insights through SOCi Listening to better understand consumer sentiment regarding the large and growing pizza industry in order to improve the customer experience.
“As we continue to expand our franchise presence, we knew we needed a platform with the tools and functionality to manage and positively impact our digital presence,” said Chris Tussing, CMO of Marco’s Pizza, in the press release. “With the support of the SOCi team, we have been able to provide stores with the platform and support needed to manage, create, market and promote relevant local information and content to better reach customers in their respective commercial areas.”
SOCI’s platform also allowed Marco’s to run local paid social campaigns.
“SOCi’s top priority is to provide our clients with the strategic tools and insights they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of locations is not not an easy task,” Afif Khoury, Founder and CEO of SOCi, said in the release “That’s why we equip our clients with the resources and support they need to feel empowered to deliver a localized marketing strategy to large scale.”
Marco’s Pizza has more than 1,100 stores in 33 states, Puerto Rico and the Bahamas.