Marco’s Pizza® Adopts SOCI as Local Store Marketing Platform

SAN DIEGO, August 30, 2022 /PRNewswire/ — SOCI Inc., the marketing platform for multi-site brandsand Marco’s pizza today announced that the national pizza brand will use its local store marketing platform across the system.

As the nation’s fastest growing pizza brand* with over 1,100 locations, Marco’s continues to accelerate franchise expansion with over 200 stores in various stages of development. As franchise development explodes and Marco’s aims to become the #4 pizza brand, it turned to SOCi to increase brand awareness within its communities across the country.

SOCI helps streamline and expand Marco’s localized marketing strategy, including local listings, social media, and reputation management. Additionally, Marco’s uses SOCI for information via SOCIAL Listening to better understand consumer sentiment around the very large and growing pizza industry in order to improve the customer experience.

“As we continue to expand our franchise presence, we knew we needed a platform with the tools and features to manage and positively impact our digital presence,” said Chris Tusing, CMO of Marco’s Pizza. “With the support of the SOCi team, we have been able to provide stores with the platform and support needed to manage, create, market and promote relevant local information and content to better reach customers in their respective commercial areas.”

SOCI’s platform also allowed Marco’s to run local paid social campaigns. “The platform provides individual franchisees with the functionality to launch locally targeted paid social campaigns, which was a specific capability that franchisees were requesting and an important part of why Marco chose SOCi,” Tussing said.

“SOCI’s top priority is to provide our clients with the strategic tools and insights they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of locations is no easy task,” said Afif Khoury, founder and CEO of SOCI. “That’s why we equip our clients with the resources and support they need to feel empowered to implement a localized marketing strategy at scale.”

To learn more about how SOCI’s all-in-one platform helps brands design industry-leading localized marketing strategies, visit www.meetsoci.com.

For more information on Marco’s Pizza franchise opportunities, visit https://www.marcos.com/franchising/ or call 866-731-8209 to speak with Shannon IversonVice President of Franchise Sales.

ABOUT MARCO’S PIZZA

Marco’s Pizza is America’s most loved and trusted pizza brand, according to the 2019 Harris Poll EquiTrend® study. Based in Toledo, OhioMarco’s Pizza is the fastest growing pizza brand in United States. Marco’s was founded in 1978 by Italian-born Pasquale (“Pat”) Giammarco and strives to provide a high-quality pizza experience, known for its homemade dough and three signature fresh cheeses. The company has grown from its roots as a beloved Ohio brand to operate more than 1,100 stores in 33 states with locations in Porto Rico and the Bahamian. Most recently, Marco’s Pizza was ranked #2 in the Pizza category of Entrepreneur Magazine’s 2022 “Franchise 500” ranking and #4 in the fastest growing category of the 2021 ranking of the “10 Fastest Growing Chains”. Fast” from Restaurant Business. Other recent accolades include a first appearance on Newsweek’s “America’s Best Customer Service” pizza chain list in 2022, ranked #40 in QSR’s Top 50, and five consecutive years in the prestigious “Top 500 from Nation’s Restaurant News.

*Marco’s Pizza is the fastest growing pizza brand based on year-over-year unit growth, according to the NRN Top 500 US Restaurant Ranking LSR Pizza Segment 2021.

About SOCI

SOCI is the marketing platform for multi-site brands. We enable companies like Ace Hardware, Sport Clips and Anytime Fitness to extend their marketing efforts across all digital channels in a brand-driven, locally-honed and data-connected way. As a central place to scale marketing, SOCi makes the impossible possible by enabling leading brands and their locations to strengthen and expand their digital presence through unlimited local searches and social pages while protecting what’s matters most, their reputation. For more information on how SOCI can help fuel your localized marketing success, visit us at www.meetsoci.com or send us a message at [email protected].

Media Contacts
Avery Nunez
BLASTmedia for SOCI
[email protected]

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