Platform available for franchisees to support over 850 locations
Boulder, CO (RestaurantNews.com) Fast-growing, award-winning brand Culver’s®, known for its signature ButterBurgers® and Frozen Custard, has chosen local hero™, a digital local marketing platform, to help the company’s franchisees develop their digital marketing capabilities.
“For Culver’s, digital marketing is essential for our restaurants to compete in a crowded marketplace and Local Hero is the perfect partner to support our franchisees and our brand’s overall advertising efforts,” said Julie Fussner, vice president of marketing. at Culver’s which opened its first location in Sauk City, Wisconsin in 1984. Since then, Culvers has more than 800 locations in 25 states with dozens more in development.
Named by Thrillist as Best Burger, Best Coffee and Best Cheese Sauce as well as Best Regional Chain, Culver’s serves up fresh, made-to-order burgers, sandwiches, sides and its rich, fresh, creamy custard with a promotion daily flavors.
Local Hero will allow Culver franchisees to quickly and easily execute digital marketing campaigns to support hiring efforts, menu promotions and more. The platform uses pre-approved brand creatives with exclusive targeting capabilities to put powerful local digital marketing tools in the hands of franchisees. Using Local Hero, franchisees can create and implement ad campaigns across a variety of digital media channels including Snapchat, Facebook, Instagram, YouTube, Waze, digital radio and more.
Local Hero’s targeted ads have already generated new hires far exceeding expectations and past efforts, providing a valuable return in a tight job market.
“We are thrilled to support Culver’s expansion into digital local marketing with Local Hero. Our low-cost, easy-to-use platform takes the guesswork out of digital local marketing for franchisees, giving them the tools they need to drive bottom line results,” said Adam Edelman, Founder and President of Boulder Heavy Industries, who developed Local Hero.
The simplicity of local hero makes it a powerful tool for both inexperienced and seasoned marketers. Enterprise marketing departments can use Local Hero to create brand-approved templates and can also leverage Local Hero’s library of market-tested local ad units. Local Hero’s LocalCreator™ ad locator software automatically turns templates into high-quality local ads customized for each location. The app even automatically customizes hard-to-create formats such as video and radio. Every localized ad is guaranteed to meet brand guidelines, so brands never have to worry about “malicious creatives” in the marketplace. Before and after each brand launch, Local Hero Success Teams and Local Franchisee Advisors are there to provide one-on-one training and real-time support to the brands’ regional operations teams, franchisees and store managers. .
For more information on Local Hero, please visit www.mylocalhero.co.
For more than 35 years, Culver customers have been treated to cooked-to-order meals, prepared with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now has more than 850 family-owned and operated restaurants in 25 states. The restaurant’s nationally recognized customer service is based on small town Midwestern values, genuine friendliness and an unwavering commitment to quality. Highlights include the award-winning ButterBurger, made with fresh, never-frozen beef, and frozen creme fraiche, including the famous Flavor of the Day program. For more information, visit www.culvers.com or connect with Culver’s at Facebook, instagram, ICT Tac and Twitter.
About the local hero
Developed by digital marketing and software solutions company, Boulder Heavy Industries, Local Hero is a powerful digital local marketing tool for franchise businesses that is easy to use, brand-compliant and adaptable to various digital media channels.
Boulder Heavy Industries includes a portfolio of companies including Respondology (respondology.com), Brandzooka (brandzooka.com), Principia Analytics (principiaanalytics.com), IMM (imm.com), Fact & Fiction (factandfiction.work) and Visiqua (visiqua.com) .
For more information, please visit boulderheavyindustries.com.