Broadsign Partners with Gable, SageNet and Seneca to Provide In-Store Marketing Platform for Multi-Brand Retailers

Broadsign Partners with Gable, SageNet and Seneca to Provide In-Store Marketing Platform for Multi-Brand Retailers

By Rajiv Raghunath – September 22, 2021

Customized solution enables retailers to deploy, manage and monetize in-store digital marketing networks to improve the shopper experience and attract omnichannel ad spend

Broadsign, developer of leading OOH marketing platform, announced a joint effort with visual solutions company Gable; provider of managed network services, cybersecurity and digital signage solutions SageNet; and developer of digital signage Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital marketing platform for multi-brand retailers. The combination of Broadsign’s OOH marketing technology with Gable’s visual communications, SageNet’s digital signage expertise, and Seneca’s displays and media players, provides a comprehensive offering to help retailers enhance the experience. customer and unlock new revenue from omnichannel advertisers keen to expand audience messaging to the point. purchase.

Retailers can leverage the solution’s robust tool set to automate the delivery of personalized messaging on in-store displays, extend omnichannel messaging across the store, and use customer loyalty and other data to inform contextual storytelling. that influences consumer purchases. Localized content and inventory-level triggering are supported, as well as per-screen personalization to serve point-of-sale ads. Integrated programmatic advertising technology opens up new monetization opportunities by making in-store display inventory easily accessible to CPG brands and companies through a wide range of global demand-side supported platforms (DSPs).

Tailored to the specific needs of each retailer, the basic personalized solution includes:

  • The complete Broadsign OOH marketing platform – including the Broadsign control CMS, Broadsign Direct sales tool and Extended reach supply side platform (SSP)
  • Design, manufacturing and project management provided by Gable Services
  • SageNet SageVIEW ™ for design, deployment, connectivity, content management, 24/7 monitoring, maintenance and support
  • Seneca displays and media players with integrated Verizon 4G connectivity, Intel processors and 4K graphics capabilities

“Retailers often have untapped in-store space that is ideal for digital signage and access to customer data that can be used to make the shopping experience more dynamic. At the same time, in-store marketing networks have become increasingly attractive to brands looking to extend omnichannel messaging to the point of purchase, ”said Karim Kanji, Broadsign Director of Sales at the helm. of the initiative. “We have partnered with Gable, SageNet and Seneca to provide an in-store marketing platform that is easy to deploy and manage. Retailers can use it to drive more innovative shopping experiences and new revenue, while brands can leverage in-store display inventory to reach their target audience.

“Today, retail brands are constantly looking for ways to create seamless digital integration during the aisle buying process. Together, Broadsign, Seneca and Gable are creating a durable, maintainable solution while allowing retailers and brands to focus on the bottom line, not the individual parts or how to support the technology, ”said IV Dickson , vice president of digital experience for SageNet. “Brands want and need to focus on their business goals, and this ecosystem provides them with a ready-to-deploy arrow in their quiver, to create immediate value for the end customer. “